top of page
IMG_0481 2.jpg

est. 2011

Kendra Cosey

Kendra was born and raised in the heart of St. Louis. Nearly homeless at the age of 16 and unsure of her future, she made a vow to herself that she would become successful, despite her gloomy circumstances. In 2003, she graduated high school with honors and started college soon after.


In 2007, at the age of 21, with nothing but a box of clothes and a few hundred dollars, she moved to Atlanta, GA with big dreams. “I didn’t know what success looked like, but I was determined to define it,” she states.

She enrolled into Georgia State University, where she pursued her degree in psychology. In 2010, while still a student at Georgia State, the idea of Sew St. Louis, a total hair extensions salon, was birthed. Sew St. Louis, opened its doors in the Spring of 2011, and was the first salon of its kind located in St. Louis.


"With little money and absolutely no knowledge of the beauty industry, all I had was Google and prayer, literally." While simultaneously attending school in Atlanta and building her business in St. Louis, she drove thousands of miles back and forth between the two cities over a period of several years.


In 2012, Sew St. Louis was so successful that it prompted her to open a second location, and then a third and a fourth. With multiple locations, at it's peak, Sew St. Louis serviced between 300-500 clients per month. It is one of the fastest growing independently owned salons in the surrounding St. Louis area.

Following the success of Sew St. Louis, Kendra also founded Her Best Virgin Hair, a hair extension retail store. That way, clients could purchase their hair extensions and have them installed all in one place. Sew St. Louis is literally a ONE-STOP-SHOP! 

As her business’ mission statement says “It’s not just about hair. By operating with a sense of integrity and expertise, we aim to build confidence, evoke inspiration, and uplift the individual, thus enhancing the community and ultimately changing the world.” Therefore, Kendra uses her businesses as a means of uplifting, empowering and encouraging women.


It’s not just about hair! From 2011-2014, she taught Bible study inside her salon and in 2014 she received her Masters degree in Ministry. That same year, she was presented with the Business Leader of the Year Award.


In 2015, Radio One, First Bank and Old School 95.5 presented her with the Pinnacle Award for Outstanding Female Entrepreneur. From 2014-2015, she also hosted a bi-weekly  segment on Fox 2 News as a hair correspondent, where she often did makeovers on deserving women in the community.

In 2020, went back to her roots and founder Cakestry Cosmetics, a dessert inspired skin care and bath treats line. After a battle with eczema 


 As she strives to be a role model for women of all ages, Kendra is definitely a trailblazer of her time, to say the least. She is living proof that a person does not have to be defined by their circumstances. “Growing up, I was told that I wouldn’t amount to anything and I have been on my own since I was 16. But look where I am now.


I want my life to be an example of what’s possible with God’s guidance and a lot of hard work. All that I do in my life is not for me, it’s for others to see and be inspired."


As a successful entrepreneur, she also aspires to become a mentor, inspirational speaker and a business mogul. " I want to dedicate my life to helping others realize their own potential and the power of stepping out into the unknown and walking by faith. "

         ~Kendra Cosey/founder

We Moved.


5841 Suemandy Dr.
St. Peters, MO 63376
(314) 942-9000

bottom of page